INWE 1 | How To Be Wealthy


How do wealthy people invest?  What do they do? How do they think? In this episode, we address the entrepreneurial dilemma, and strategies to begin the wealth-building process.

About IW: I’m Jack Gibson. I’m your wealth strategist and I’m here to help you make some money. The Indestructible Wealth Podcast is for young entrepreneurs who want to make, keep and grow wealth to enjoy now, and for years to come.

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The Way Of The Wealthy

Welcome to the inaugural episode of the show. I’m Jack Gibson. I’m your show host. I’m your wealth strategist. I’m your financial coach. I don’t know what else I am, but I’m here to help you make some money. Let’s do this the right way. Let’s build some wealth. Let’s bless some people. Let’s be good humans, and things are going to work out real well. We’re going to have a fun, happy life.

I want to talk to you guys in this inaugural episode about what the wealthy do, how they think, and what their philosophy is. I also want to talk to you about the entrepreneurial dilemma. I want to give you an overall strategy of how to go about the wealth-building process. In the next few episodes, we’re going to go into a deep dive into my seven-step strategic process to help you not only earn more money but keep more of it and grow it quickly.

I had this saying that I couldn’t put on the front page of my website. My coach told me that it should say, “Fuck Retirement.” It says, “Forget retirement.” I couldn’t do that in case my mom goes to the front page of the website or somebody and my family goes there. I have this thought process. I want to enjoy my life. I don’t want to wait 40 or 50 years until retirement. For a lot of you reading, you probably feel the same way. We’re going to talk about in future episodes how the whole retirement fallacy at age 65 came to be. For now, let’s dive in and build some wealth.

The first thing I want to talk to you guys about is the entrepreneurial dilemma. A lot of you reading are probably entrepreneurs. Maybe you’re an employee, but you have a side hustle. I’m probably going to attract a lot of people that are entrepreneurs to this show because that’s who I am and that’s what I’m all about. This show is about investing and personal finance. Whether you are an entrepreneur, you’re a W-2 wage earner, or you have a job, that’s fine. That’s great. You’re going to be able to take what you learn on this show, apply it, and get some incredible results.

A Slow Process

I do want to say though that if the wealth-building process is done right, it is a slow process. It is never an overnight thing. If anybody ever tells you otherwise, they’re selling you a house of cards that has no solid foundation. The entrepreneurial dilemma is real. I understood this about myself like a light bulb went off. What makes us entrepreneurs good in the entrepreneurial game is taking risks, being aggressive, being assertive, getting after it, and working hard from sunup to sundown. Those skills and philosophies in that way of working and being serve us well and help us make good money in that particular field.

The wealth-building process, if done right, is a slow process. It is never an overnight thing. Share on X

However, what we automatically seem to assume is that that is automatically going to translate over until the wealth-building game. It does not work that way. Investing, keeping money, and growing money requires a different mindset, a different skillset, and a different way of thinking of being than what it takes to be an entrepreneur. That’s why you see a lot of entrepreneurs make a lot of money in their business, and then they lose it all. They spend it all on stupid luxury liabilities. They go boom and bust.

I want to teach you guys how to avoid the entrepreneurial dilemma and understand how you’re wired and what you’re wired and geared towards doing so that you can avoid some of these costly mistakes that I’ve made over the last couple of decades and get to where I am a lot faster. One thing I want you guys to be crystal clear on is that I’m not here on this show and this platform that I’ve created to get anything from you.

I already have two private businesses that are successful. One did eight figures in revenue. Another did seven figures. I have 20 to 30 properties. I don’t even know how many. I’ve got equity in some other private businesses, private money loans, and mortgage notes. I got a lot of things. I’m independently wealthy. I do not need anything from you, other than I want to give to you. I want to bless you. I want to help empower you.

Your Story

I’ll be honest, I do want something from you. I want your story. I want to be in your testimonial. The greatest thing for me is my primary love language. If you’ve ever read the book, The 5 Love Languages, my primary love language is Words of Affirmation or Words of Praise. I love it when people say great things about me. It is what it is. That’s all I’m built.

I want this to work. I want what I’m teaching you and what you’re learning through my platform. I want you to come back and say, “Jack, thank you so much for all that you poured into me.” That’s what I want. I want you to be a testimonial on my website, do a video, and say, “This is what I learned, this is what I changed, this is what I got out of it, and this is how it’s changed my life.”

That’s what I want from you. I want impact. I want to move. I was in survival mode for the first several years of my life and then I moved into success. I’m moving into this stage called significance. I want to be significant to you. I’m going to back up and talk to you about what happened to me back in college. I was hardworking in college. I started a side hustle business in the nutrition field. I worked like crazy from sunup to sundown all the way through for the first three years of college. I saved up and banked over $50,000 in cash. That was 1998, 1999, and 2000.

That’s probably $100,000. I put a big chunk of that into high-risk tech stocks because the stock market and tech stocks were cranking. They were going up 40% per year. I’m like, “You‘re missing out.” My money’s sitting in the bank. It’s not making any money. It’s not doing anything for me. I want to put it to work. I want to start building wealth.

INWE 1 | How To Be Wealthy

How To Be Wealthy: When your money is sitting in the bank, it’s not making any money. It’s not doing anything for you. You want to put it to work and start building wealth.


This story did not end well. This was right before the dot-com bubble burst in 2000. My stocks went down 50% and then there’s this thing called being an adult. Once you get out of college, there’s this thing called bills. I bought a house. I was doing well in my business and my friends talked me into buying a BMW. I’m living the life and then my business drops, and then the stock market drops. I found out how unstable my financial plan was.

That event sent me back a few years, and honestly, it scarred me for a long time on the stock market. I knew I had to do something different if I wanted different results. As humans, we seem to be hardwired to attempt to make as much money as possible with the least amount of effort possible, which is how it is. I look back. Of course, hindsight is always 2020, but I’m talking to you, young readers, trying to help guide you guys to avoid the mistakes that I made. What should I have done with that cash?

I should have banked it and then utilized it to invest back into myself and my own business to put it into hyper-growth by investing in myself. I mean continued education books, seminars, and hiring business coaches to help me develop new ways of thinking and being. By investing in my business, I mean more marketing, advertising, creating new training systems and structures, and possibly opening up brick-and-mortar locations.

Safety First

The best investment will always be in yourself and your own company. I switched my focus from making as much money as possible from speculative investments to building as much safe income as possible from my investments. I made my focus safety first. If you think in terms of the overall strategy of what the wealthy bank and do, and what their philosophy is, if we wish to become them, we need to understand them.

The wealthy think and act with the motto, “Safety first.” They first focus on building multiple streams of safe passive income. They build their wealth on a base OF conservative income-producing assets, often including their own company or companies. They then take a portion of their passive income and speculate with it.

The problem that I’ve run into throughout my investment career was that my speculative nature, that aggressive risk-taking side of me that serves me so well in business was still lurking in the shadows of my decisions. For example, I migrated from the market to learn and invest in real estate a few years ago. instead of getting solid base hits that produce average returns, I went predominantly for riskier higher-yielding C-class properties that looked good on paper.

I was going for cashflow. I started off 15, 20% of returns. It was incredible even bigger. These properties had a hard time actualizing the paper returns that looked so good over time. I’ve moved since then. I’ve moved my investments into quality single-family homes that attract quality tenants or homes that are still seized but on the edges of gentrifying quality neighborhoods.

I moved it into high cash value, whole life insurance that pays consistent dividends to mortgage-backed notes that pay steady interest. I also do some big projects with a group of other investors in the self-storage space, people that rent out a self-storage locker for $100 or $150 a month. In addition, I’ve got private money loans to people starting businesses that I have knowledge of. I get equity and interest payments in those businesses and then even out-of-the-box income strategies like mining cryptocurrency.

I don’t know the first thing about the technology and how to set all that up. I’ve got a partner. He does all that. I’ve put up the capital. At the same time, my wife Kara and I are careful with consumer debt. I picked up some wealth mentors who taught me to never use debt to acquire depreciating assets, cars, boats, and usually toys. You get poorer with each payment instead of richer. They told me to fund investments, not the toys like jet skis, vacation homes, and boats. Along with shunning consumer debt, they were adamant that I must never speculate with my principal capital except for a small percentage depending on my age and my ability to recover.

For example, I would suggest that if you’re younger, maybe under 30 years old, you could speculate with about 20% of your principal. In other words, do higher risk, higher reward type plays in cryptocurrency or small tech stocks or biotechnology type stocks, futuristic type speculative gambles. That can go parabolic if you hit the right ones. The rest of it, say 80%, that would be in these safe, careful cashflow-producing assets. The more you age, the less time you have to recover if your speculation doesn’t work out. That’s why probably around 5% to 10% of your total principal, initial investing money should be going towards these higher-risk, higher-reward plays.

They said I should only ever speculate with that small portion of my investment income. This way, even if all my speculations went to zero, my lifestyle and my wealth would be unaffected. You never want to risk your current lifestyle for a better one. This is huge. It’s not worth it. Whatever I lose on my speculations, I could replenish in a year when I receive more income from my private businesses, my rents, my dividends, and my interest payments.

INWE 1 | How To Be Wealthy

How To Be Wealthy: You never want to risk your current lifestyle for a better one. It’s not worth it.


The Marketplace Right Now

Let’s give you an example of what’s going on in the marketplace. There’s this cryptocurrency that’s starting to catch a buzz. I’m seeing a lot of people on Facebook posting about Dogecoin. Dogecoin was created as a joke in 2013. It has no intrinsic usage. In other words, there is nothing, no blockchain, no project underneath the currency like most cryptocurrencies have that has value and that people are going to use.

The second part about it is that it has an infinite supply. It’s a depreciating asset. In other words, if more coins are added to it, it’s going to create inflation. It’s going to devalue your coin. Based on these two reasons, I decided to stay away from adding this to my portfolio as I’m working on building a long-term sustainable investment plan and not a short-term speculative gambling plan.

You guys got to understand how this is applied to the wealthy. What does Dogecoin have to do with the wealthy? I can tell you this. The wealthy wouldn’t ever touch it. if they did touch it, it would be with a small percentage of their total portfolio, an amount that they could be comfortable losing. You think about this coin that was created as a joke. It has a $40 billion market cap.

There are some great companies out there that provide high-quality products and services to millions of people around the globe that have $5.5 billion, $6 billion, and $7 billion market caps. I don’t see any other way for this story than to end badly. However, I’ve been wrong before. I tell guys, “If you want to buy Dogecoin, let it rip but do so with a small allocation and realize you are gambling and not long-term investing.” I’m not against the little responsible gambling every now and then. I like to play high-stakes poker. It’s not gambling for me because I win more than I lose but I still have times when it blows up on me and I don’t win. I feel sorry for my wife for those nights because I’m a super competitive person.

Here’s what I want you guys to get super clear on. It’s important that you have an overall strategic process that is going to help guide you and dictate to you so that it helps keep you on track with your plan and keep your emotions in check. It’s tempting. Cryptocurrency is going to the moon. I’ve doubled my money in 3 or 4 months. It’s tempting for me not to sell off some assets that are making 7%, 8%, 9%, or 10%, turn those into cash, and then convert that into crypto. I’m tempted.

My portfolio’s gone parabolic but we got to have proper asset allocation. We can’t put all our eggs in one asset class. There are some great financial advisors out there and there are some out there that aren’t so great like any business. So many of them promote stocks and bonds and these are the only two asset classes that exist. I have ten different asset classes that I’m invested in. None of my wealth has been made in stocks and bonds. Nothing. Not $1 that I can account for has been made in those two areas.

Going Against The Mainstream

This is a show for those of you that want to think differently. You want to be different. You don’t want to follow mainstream advice. The way you make the money and create wealth is going against the mainstream. It’s joining the 3% and walking away from the other 97%. The big mainstream is after Dogecoins. I would be fearful when others are greedy, and I’d be greedy when other people are fearful.

The way you make money and create wealth is going against the mainstream. It's joining the 3% and walking away from the other 97%. Share on X

Buckle up and stay tuned because on my show, we’re going to dive into the seven-step strategic process. I’ll teach you why a strategy is so important over tactics. I have incredible guests lined up. They’re experts in real estate and self-storage syndication. I’m going to bring on cryptocurrency experts. I’m going to bring on wealth management, wealth protection, and entity protection experts. I’m going to bring on tax savings and tax strategy experts for you. This show is going to hit on every single possible component of how to put an effective wealth-building strategy in place.

I am so excited that you’ve chosen to be here with me on this journey. I welcome all of your questions. I will answer every single question that comes to me. I promise you. Whether I respond to you directly or I answer your question on the show, you can guarantee that if you have a question, it is my word. It is my pledge that I will figure out a way to carve time out to answer your question.

Please don’t hesitate to send questions in. I’d appreciate it if you consider telling other people about my show and sharing it as quickly as possible. It will help me out with the algorithms to get this boosted up so more people can get this life-changing content in their hands, all these concepts and things, strategic plans that I’ve used to change my life and create an incredible lifestyle for me and my family. With that, thank you so much. Have a great day.

That’s a wrap for this episode of the Indestructible Wealth Show. Before we part ways, I want to help you take advantage of two incredible tax-saving strategies that could help you save a lot of money. All you have to do is leave me a five-star review if I’ve earned it and comment on iTunes, Stitcher, or wherever you tune in. After you’ve done that simple step, email me a screenshot at [email protected], and I’ll send you everything you need to save money on your taxes for years to come.

If you’d like to dive deeper into your own wealth-building strategy, check us out at and follow along on social media. Also, please share this show with anyone who’s looking for guidance on their own wealth-building journey. Until next time, remember, our mission here is to help you make, keep, and grow wealth you can enjoy now and for years to come.


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  How do wealthy people invest?  What do they do? How do they think? In this episode, we address the entrepreneurial dilemma, and strategies to begin the wealth-building process. About IW: I’m Jack Gibson. I’m your wealth strategist and I’m here to help you make some money. The Indestructible Wealth Podcast is for young entrepreneurs […]